Zurich launches microsite to bridge protection gap

The microsite includes a suite of templates to help advisers kick start an effective protection campaign as well as a range of meeting tools.

These include a new interactive sales kit, video customer case studies and tips on talking customers through the importance of protection.

The site also features advice on handling difficult questions and calculators to help show customers where cover is needed and how savings can be made to pay for it.

A separate range of tools is also available for advisers wanting to grow their businesses into the business protection arena.

These include tips on how to ensure successful client meetings, video customer case studies and downloadable promotional material.

Peter Hamilton, protection management director of Zurich Life, said: "The start of a new financial year provides advisers with the perfect opportunity to meet with their clients and help them re-evaluate their financial and protection needs.

"Further economic recovery is expected but as we know, this is likely to be a gradual process.

"With this in mind, it's more important than ever that advisers help their clients get their house in order to ensure they have adequate protection in place for themselves and their families, should the worst happen.

"Zurich4protection.com is just one of a whole raft of support tools and guidance that we have developed to help advisers offer a comprehensive service."