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JPMorgan Fantasy Fund Manager competition: Choosing the right plays for better performance

Putting yourself in the shoes of fund managers can be a daunting task. There has been a wholesale shift from the ‘big four’ asset classes of equities, bonds, property and cash to also incorporate multi-asset and absolute return vehicles. Then there is value, growth and income-based styles, thematic approaches, SRI concepts, capitalisation-based strategies and domestic versus global allocations all jostling for consideration.