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Analyst: Schroder Investment Management - Global Alpha Plus

When launching a fund into a crowded sector, such as IMA Global Growth, an investment house has to be confident it is offering something sufficiently different to attract attention. As Schroder Investmenty Management is already running five products in a peer group of 194 funds, investors could be forgiven for thinking Global Alpha Plus, which opens to investors in May, is simply a 'me too' product.