Home >
Ignis considers further asset classes for Maia portfolios
Ignis Asset Management will look at new products and more active asset allocation for the Maia range to differentiate it in a "crowded marketplace", according to its sales and marketing director.
Jonathan Polin said more asset classes may be added to the portfolios, which currently invest in equity, fixed income and absolute return funds. Asset allocation may also be revised more regularly.
He said he "saw no reason" why Ignis would not add more products to the multi-manager range, but he emphasised the key goal was to gain traction as a large number of multi-managers vied for business from advisers.
He said distributor-influenced multi-manager funds were stealing increasingly large market share and, as a result of competition, the squeeze on profit margins was intense.
"I hadn't foreseen that level of margin pressure. That's a mea culpa," he said.
Partly as a result of competition in the intermediary world, Polin said he would look at increasing the funds' presence among institutional investors, for whom he wanted "to put out the product more cheaply".