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Most clients are ethical investors - but don't know it
As many as two in every three investors are unknowingly ethical, according to the results of a study by The Co-operative Investments.
The research - which is released during National Ethical Investment Week - reveals while ethical investment currently equates to less than 2 per cent of the overall UK market, once investors are given an explanation of sustainable investment themes and opportunities, interest increases significantly to 65 per cent of investors.
Co-operative specialises in sustainable investment which seeks investment opportunities emerging from a changing world and a shift in attitudes towards sustainable business practices.
Zack Hocking, head of investments at The Co-operative Investments, said: "The study confirms that sustainable investment is attractive to a majority of investors providing they understand the remit and the opportunities.
"It also clearly shows the important role the advice industry has to play in promoting sustainable investments to all consumers and not just those of an ethical persuasion.
"The world is changing and issues targeted by sustainable investment such as the need to tackle ageing populations, global power shortage and climate change are creating attractive business opportunities, which in turn are creating great investment opportunities consumers can take advantage of."
According to the survey, the investment themes most persuasive to investors are global power shortage (71 per cent), followed by climate change, and technology (both 69 per cent).
National Ethical Investment Week runs from 8 to 14 November.
