Saxo Bank goes from yellow to gold

Online traders who look to Saxo Bank for online trading should not be surprised when they see staff of the investment bank swopping their business attire for brightly coloured yellow jerseys, after Team CSC Saxo Bank won this year's Tour de France cycling competition.

Considering that it has been the first year that Saxo Bank has sponsored the team it could be considered as an investment which has delivered a worthwhile absolute return.

According to the bank the decision to sponsor the team was taken with its eyes open to the team's history in a sport with well-documented problems, but that it was confident that it was the right decision.

Interestingly the biggest single investment so far has been to increase the sums spent on the team's anti-doping screens. Proof, Insider thinks, that while corporates might struggle with volatile markets, they certainly can help to restore confidence in sports.