LifeSearch alliance launches 'fail-safe' cover

He said: "It certainly looks an interesting product as it does cover the main things that certain clients would worry about. As always the devil will be in the detail and we will need to see things like critical illness definitions and definition of not being able to work. Provided the price is competitive I believe there will be a place for the product.

"One barrier to its success may be the name, as although Fortis are a major name and well-known in general insurance, they are a newcomer to life and pensions and this may result in resistance."