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PruProtect sees applications double
Applications for PruProtect's products doubled in the first six months of this year.
Around 25,269 new applications were received in the period to 30 June compared to 10,910 in the first six months of 2009.
New annual premium income in first half of 2010 also doubled year on year from £5.5m to £10.9m.
PruProtect said the total number of policies in force at the end of the June 2010 stood at 36,469.
A further 2,928 new intermediaries registered to write business with PruProtect in the first six months of this year.
PruProtect said this was down to the success of a recently-launched health care product, health cover.
Despite the economic downturn, consumers still value the peace of mind private medical insurance (PMI) offers them with over two fifths saying they would do whatever they could to make savings elsewhere before they cut their health insurance cover
Justin Taurog, director of marketing and distribution at PruProtect, said: "We've had a fantastic start to the year and this continued strong growth confirms our position as one of the leaders in the UK protection industry.
"We are delighted with the intermediary response to our new health cover product range.
"This is real testimony not only to the proposition's strengths and appeal but to an increasing understanding amongst intermediaries of the essential role PMI plays in fully meeting their clients' financial planning needs."
