Ascentric appoints HSBC’s Morrow to replace Goodall

Mr Morrow will join the platform in March. At HSBC he was UK head of commercial wealth management.

Prior to HSBC he was at Axa for nine years where he was most recently head of platform distribution for Axa Wealth’s wrap platform Elevate.

Mr Goodall left Ascentric last September to join SEI as head of sales and marketing.

Hugo Thorman, managing director of Ascentric, said: “Mike has the exact skill set and reputation we need to lead the sales & marketing team of a leading wrap platform business in this exciting and growing market.”

Mr Morrow said: “Successful platform adoption and integration is one of the critical steps in getting an advisory business ready to survive and thrive in the post RDR environment.

“As one of the few profitable platforms in the UK market and with secure long term funding, I believe Ascentric is uniquely placed to deliver this.”