Axa Wealth unveils details of white label D2C platform

Axa Wealth has confirmed that its long awaited direct-to-consumer platform proposition, which will be a white label offering through financial advisers, will be launched over the next six months.

The direct service will offer a funds-based stocks and shares ISA, trading account and a range of around 130 funds. It will be offered via independent financial advisers, “in response to adviser demand and consumer feedback”.

Features will include four low-cost, risk-rated, multi-asset passive funds and three Architas Protector funds. Minimum investment will be £100 per month or a £1,000 lump sum.

Mike Kellard, chief executive officer of Axa Wealth, said: “The Axa Wealth proposition will continue to be focused predominately on advisers, indeed some 92 per cent of wealth business comes through IFAs, and advisers will remain a key partnership focus for us going forward.

“However, IFAs tell us that they would welcome solutions to better support their client-offering and need for a direct investment service scored very highly.

“I believe our ability to exploit Elevate’s rich capability and to draw on award-winning expertise from Architas, puts us in a strong position to bring a simple direct investment proposition to market.”