Nationwide’s shining customer service example
If all companies took customer service as seriously as some shining examples, maybe we would trust the industry more than we do
But surely, we would all benefit from a banking system where staff received bonuses for being consumer-focused rather than for taking big risks which ultimately can – and do - harm the interests of shareholders or members.
If all companies took customer service as seriously as Nationwide, maybe we would think a little more kindly about the financial services industry and trust it a little more than we currently do. Santander executives, please take note. There is another way to run a business.
Jeff Prestridge if personal finance editor of Financial Mail on Sunday
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