Suffolk Life expands online capabilities
Suffolk Life has rebranded its image and intermediary offerings to broaden its proposition on offer to advisers, Greg Kingston has said.
The head of marketing for Suffolk Life, said the entire suite of products would be brought under one new look.
Changes include new corporate branding and online capabilities and Mr Kingston said there would be more changes throughout 2012.
He said: “We have made some significant developments over the past 18 months in providing advisers and their clients with a broader proposition. The bespoke, high-service level market is at Suffolk Life’s core and when looking to deliver Sipp solutions to a wider adviser audience it was key that those same service levels were maintained.
“Advisers are under pressure to provide flexible and a future-proofed pensions for their clients. We have made it possible for them to move their clients between any of these Sipps without triggering a scheme transfer, avoiding any complicated re-registration of assets.
“Advisers can also easily access Sipp information online for the whole range through Suffolk Life’s secure portal.”
It follows a busy 2011 when the firm moved on from the retirement of well-known marketing director John Moret the year before. During 2011, Suffolk Life launched the platform integrated SmartSipp, in response to increasing adviser adoption of platforms and also the regulator’s ongoing suggestion that advisers are highly likely to use more than one platform. SmartSipp also offers off-platform investments including fixed term deposits.
SimSipp was also launched in 2011, responding to demand for a value Sipp wrapper for discretionary investment management as more advisers started to outsource the investment decisions.
SimSipp now has 10 investment partners, which Mr Kingston said he expected to increase significantly throughout 2012, although he added that the MasterSipp was still popular.
Steve Robinson, director of Bristol-based Clarke Robinson & Co, said: “I am glad to see that Suffolk Life is continuing to remain ahead, along with the other market leaders who have embraced the value of technology in their propositions.
“However, I have not looked at Suffolk Life for a while. In the past I have found it to be expensive. When you get used to using one set of companies, it is hard to move to another one.
“The business would need to have something you cannot get elsewhere.
“A lot is to do with the local presence. We tend to use providers who are based nearby.”