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Home > Your Industry > Technology for Advisers

Mortgage Brain’s idea for IFA app gets 10,000 hits

Mortgage Brain’s mobile application to promote brokers and mortgages products to UK consumers has had more than 10,000 downloads.

By Simoney Girard | Published Mar 21, 2013 | comments

According to Mark Lofthouse, chief executive of Mortgage Brain, thousands of consumer downloads have taken place since the app was launched mid April, with many of them being put in touch with brokers via the app’s ‘Find A Broker’ capability.

The app, UKmortgages, was launched initially on the iPhone on the 16th April, and will soon be made available on the iPad and Android devices.

UKmortgages was designed to support brokers’ sales channels by promoting them to consumers via next generation mobile devices and delivering free leads.

In its first few weeks of availability, the app, which is available in the Apple Store, has been accessed and used over 10,000 times.

Mr Lofthouse added: “The initial consumer downloads and adoption of our app, along with broker participation within our ‘Find a Broker’ function, is absolutely fantastic.

“The app, being the UK’s most comprehensive mortgage search, compare and review mobile application available, is having a major impact amongst consumers.

“The most important aspect of the app, however, is the fact that real leads are being put through to brokers at no cost to the broker. This is fantastic news for the mortgage intermediary market and reinforces the time and investment spent in developing the app, which has a primary function of supporting brokers and their new and on-going sales opportunities.”

The app, which is free of charge to consumers, includes a high-level consumer facing mortgage search and selection capability (featuring broker-only products) a range of mortgage calculators, and a unique ‘Find a Broker’ facility.

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