Collaboration to promote post-RDR advice services
Graeme Bold, director of UK retail director for Standard Life, said the guides would help advisers present the benefits a client would receive from using their services in a post-RDR world.
He said: “The changes demanded by RDR mean clients will be looking at their interactions with financial advisers in a new light. They will become more discerning in future when it comes to paying for financial advice. The key to giving clients a clear sense of receiving an added-value service is for an adviser to ensure their client-value proposition is compelling and well articulated.”
The guides outline segmenting a client base, client servicing, pricing and client engagement.
Mr Bold said: “As advisers know most client satisfaction comes from the relationship they enjoy with their adviser. So it follows that successful businesses understand that their vision, goals and focus should be centred around relationships and advice, rather than just on price, products and performance.
“We hope that our tool kit will help advisers enrich their client-value proposition and create robust businesses, not only to meet the challenges of RDR, but into the future.”
Matthew Rich, IFA for Somerset-based Alan Seward Financial Services, said: “These sorts of guides are helpful as these changes are new to everybody.
“Nobody has all the answers. Picking as much information from as many sources as possible seems to be the thing to do. Some guides just reinforce what you already know, but some have nuggets of new information.”