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By Marc Shoffman | Published Jun 13, 2012

LifeSearch surpasses £1m revenue milestone

Tom Baigrie said the benchmark was reached at the end of May and is derived from notional future revenue from proposed business.

He said the figure of £1.04m for the week from 21 May to 27 May was a measure of how both the sales and the underwriting sides of any protection advisory business are working in conjunction with one another.

Mr Baigrie said: “Our weekly revenue figure is an important measure of the scale of our business. To have taken it past £1m a week shows that LifeSearch is continuing to become stronger and more profitable despite the economic gloom, thanks to our continual investment in improving our customers’ application journey and outcomes.”

LifeSearch was founded in 1998 by Mr Baigrie and Arthur Davies. It acts as an appointed representative of Baigrie Davies.

Alan Lakey, partner for Hertfordshire-based Highclere Financial Services, said: “There are three types of protection adviser. There are aggregators that are not really giving any advice.

“Then there is the everyday adviser, which encompasses the majority of IFAs, who will do a good review. Then you get firms such as LifeSearch, which go a bit further and specialise and understand all of the subtleties and elements underlying the products.

“LifeSearch manages this and does it properly to the benefit of its clients.”

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