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Home > Insurance > Protection

By Roger Edwards | Published Jun 20, 2012

Insurance for time travellers

It is the DIY tool of the future capable of opening locks and destroying aliens with a flash of its beam.

The sonic screwdriver is as much a part of Doctor Who as the Daleks. And now scientists have actually invented a real life sonic screwdriver. But rather than fighting the forces of evil, this invention will be used in surgery to allow doctors to steer ultrasound waves to the exact spot where they are needed. It may still be in the development stage but the fact that it exists at all will have sci-fi fans in a frenzy and is something that William Hartnell, the first actor to play Doctor Who, could never have imagined.

We are living in an age where technology is moving at such a fast pace, blink and you will miss the next great invention. Who would have thought 20 years ago that one small gadget – the mobile phone – would allow us to listen to music, email, write text messages, take photos and videos and, on the odd occasion, actually use to make calls? For most people their smart phone is their lifeline. Technology has changed the way we live and the way we communicate, from the way we interact with friends and colleagues to booking holidays, doing the supermarket shop and even buying protection insurance.

In the protection industry we have online quotations and online submission. Medical testing technology means that we can gather information from blood spots and hair follicles and, of course, we can collect premiums by direct debit rather than sending the life insurance salesman round to collect the money in person.

So have all these technological advancements made it easier to sell protection? Well, advisers can quote and submit in a few clicks, meaning clients can be on risk quicker. Some providers have developed smart phone apps that mean advisers can have facts and figures at their fingertips when meeting with clients. But no matter how many technological advancements we introduce into the protection market, getting people to think about protecting their lives and actually buying the product is still a struggle.

When you think about it, it is not that surprising. Many couples these days are both working full-time and juggling busy careers with childcare, cleaning, shopping and cooking while trying to remember all those dates in the calendar for the children’s school trips, parties and their own social lives. It therefore comes as no surprise that fitting in time to deal with protection needs comes way down the list of priorities. So how do we get people to view protection insurance as a priority?

One way is by painting a picture to get them to imagine what would happen if their circumstances changed. Get clients to think about what they value most about their standard of living. Then ask them to imagine how they would feel if they were suddenly unable to maintain their current lifestyle.

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