Dallas takes on former duties of McMahon at Aegon
Aegon UK has promoted Richard Dallas to become director of marketing and transformation, taking forward the role of former director of marketing Paul Mr McMahon, who left in May this year.
Mr Dallas, who joined originally as transformation director in April, will be responsible for ensuring the company is ready to capitalise on the opportunities presented by the retail distribution review and pension reform.
According to chief executive Adrian Grace, Mr Dallas will play a key role in ensuring Aegon delivers its strategy for growth in the UK, focusing on the two chosen markets of ‘at retirement’ and workplace savings, building on the Aegon brand presence and delivering a strong proposition in the adviser market.
Mr Dallas’ immediate priorities will be to continue this work, build marketing and transformation teams to deliver on this long-term plan and ensure the success of Aegon’s UK platform business, Aegon Retirement Choices, which will shortly be launching a workplace savings solution.
Before joining the firm, Richard held a number of director level roles at Lloyds, Barclays, Sage Group and Charles Schwab and has a strong reputation in leading change.
His appointment to take on Mr McMahon’s former duties comes after a spate of staff changes at the Dutch-owned insurer.
During the past two years, Aegon has seen the departure of its chief executive Otto Thorensen, Peter Williams, head of industry development, and Rachel Vahey, head of pensions development.
In 2010, Francis McGee, head of corporate affairs, announced that he would leave at the end of January 2011, while several key members of the Aegon communications team have announced their resignations or left the company.