Guide to selling your brand
Your business can grow in no time if people know you and it can be shattered if your competitors overpower your name.
FTAdviser’s Guide to selling your brand tackles how to create and push your brand in order to muster lasting customer loyalty.
Answers supplied by David Shelton, independent consultant and author of The Business of Advice.
IN THIS GUIDE
Before you start this exercise it is important to recognise what is meant by ‘brand’ for financial advice businesses.
The best way to do this is to ask them, according to David Shelton, independent consultant and author of The Business of Advice.
Beginning with a full description of target clients, advisers must find ways to communicate with similar individuals.
Making sure a client keeps your details is very hard to achieve.
There are a wide range of marketing methods that could be effective for advisory businesses.
The various marketing techniques all have pros and cons.