We use cookies to improve site performance and enhance your user experience. If you'd like to disable cookies on this device, please see our cookie management page.
If you close this message or continue to use this site, you consent to our use of cookies on this devise in accordance with our cookie policy, unless you disable them.

Close
In association with

Home > Training > Adviser Guides

Adviser Guides

Guide to selling your brand

Published by FTAdviser | Jul 05, 2012

Your business can grow in no time if people know you and it can be shattered if your competitors overpower your name.

FTAdviser’s Guide to selling your brand tackles how to create and push your brand in order to muster lasting customer loyalty.

Answers supplied by David Shelton, independent consultant and author of The Business of Advice.

IN THIS GUIDE
  1. Q: How can I find out what clients think about my brand?

    Before you start this exercise it is important to recognise what is meant by ‘brand’ for financial advice businesses.

  2. Q: How can I learn what my clients value?

    The best way to do this is to ask them, according to David Shelton, independent consultant and author of The Business of Advice.

  3. Q: How can my marketing target the right clients?

    Beginning with a full description of target clients, advisers must find ways to communicate with similar individuals.

  4. Q: How can I make sure a client keeps my details?

    Making sure a client keeps your details is very hard to achieve.

  5. Q: How can I market my business?

    There are a wide range of marketing methods that could be effective for advisory businesses.

  6. Q: What are the pros and cons of marketing techniques?

    The various marketing techniques all have pros and cons.

COMMENT AND REACTION
Most Popular
More on FTAdviser
FTA jobs
  • PARAPLANNER

    Location: Horsham, West Sussex

    Salary: £30,000 basic + bonus (OTE £50,000)

  • Financial Planner

    Location: Cheshire

    Salary: To £36,000 + Car (BMW or Mercedes) + Benefits + Bonus

  • IFA

    Location: Cambridge

    Salary: £55000 - £75000 per annum