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LV= helps tackle gender issues with site launch

Protection specialist LV= has launched a website for advisers that will focus on the forthcoming gender directive and I-E tax changes.

By Simoney Girard | Published Jul 26, 2012 | comments

Mark Jones, head of protection for LV=, said it was crucial to help “take the guess-work” out of the legislation for advisers, so the website will focus on what the changes mean, the effect I-E and gender will have on protection clients and other useful information.

The gender directive, which will come in on 21 December this year, has already posed many problems for advisers, who are having to inform their clients of changes to rates and what the incoming directive means for their policies.

The LV= site will also explain ways for advisers to use the changes positively and therefore features a tailored marketing toolkit to help raise awareness with clients. The website will be refreshed regularly as the changes draw nearer.

Mr Jones said: “The government has now issued its response to the gender directive, and while recognising the issues we face as an industry, it does not provide us with the further guidance for which we had hoped.

“We now know as much as we will prior to 21 December, so it’s time for us to get on with it and make sure we provide as much clarity as we can for advisers. The I-E tax changes add another layer of complexity to what will happen to premiums at the end of the year, so we want to make sure that information is available for advisers in one place.”

He added that there was a “genuine opportunity” for advisers to use the imminent changes as a reason to get in touch with clients, with the premium hikes at the end of the year giving people a reason to act now if they don’t have the cover they need in place.

Mr Jones said: “Advisers need to talk to clients sooner rather than later to make sure business is on the books before the changes are implemented. We are fine-tuning how we plan to implement the gender and I-E changes and will announce this in due course.”

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