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Luxury brand fund all the fashion with Elevate

The Dominion Chic Fund, which invests in luxury brands, has been put into Axa Wealth’s Elevate platform, opening its market to investment professionals.

By Simoney Girard | Published Aug 31, 2012 | comments

Earlier in August, the Chic Fund, managed by Arjen Los, was added to Royal Skandia’s unit-linked funds.

Launched in June 2007, the Chic Fund aims to benefit from the increase in discretionary spending in the world’s rapidly developing economies. The fund seeks to capture this growth through investing in attractively priced companies that provide premium products and services to the burgeoning middle classes of economies, such as India, China and Brazil, as well as the existing spending power in developed markets.

Ben Cook, chief operating officer for Dominion, said: “We have been broadening accessibility of Dominion CHIC to UK investors and having the Fund available through Axa Wealth’s Elevate platform is an important step in this process.

“Elevate has been developed with the retail distribution review in mind and contains innovative features, including a choice of charging structures that we hope to leverage.”

David Thompson, managing director, marketing and distribution, for Axa Wealth, said: “Assets on platform have grown to £4.3bn, and we think part of this is down to the fact that we offer flexible choice for clients through Elevate.

“The Dominion Chic Fund is the latest addition to the ever-growing investment range to meet client’s needs now and beyond the RDR.”

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