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Sponsor needed to satisfy blood lust

The Standard Life-sponsored British wheelchair basketball team last week continued to excel in Paralympics where their able-bodied counterparts failed, by reaching the semi-finals.

By Insider | Published Sep 12, 2012 | comments

Despite having NBA star Luol Deng, the Team GB basketball team failed to get out of their Olympic group. Not so for the Paralympic team however, as they brushed aside their Turkish opponents at the North Greenwich Arena in dramatic fashion to set up a semi-final with Canada.

The Insider was lucky enough to be invited by Standard Life to the arena to experience two quarter-finals at first hand, with Australia and Canada prevailing in their matches. But while being inspired by the skill and dexterity of the players, he yearned for the real bloodthirsty action of wheelchair rugby, also known as ‘murderball’. Alas, no major UK financial services group is involved in the sport.


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