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By Geordie Clarke | Published Oct 15, 2012

Hargreaves’ Yearsley to join Charles Stanley in D2C push

Stockbroking firm Charles Stanley has appointed Ben Yearsley as head of investment research for its direct-to-consumer platform.

Yearsley, who spent 15 years at Bristol-based Hargreaves Lansdown and was an investment manager there before leaving the firm in March this year, will drive the investment research offering at Charles Stanley Direct, which is expected to launch in early 2013.

Yearlsey will work closely with Rob Hudson, head of Charles Stanley Direct and also a former a Hargreaves employee.

Hudson said, “Charles Stanley Direct’s aim is to be a step up from the current providers in the market while complementing the well-established and respected Charles Stanley brand. Ben’s role will be significant in driving the content and profile of Charles Stanley Direct.”

Yearsley said, “I am looking forward to being a part of Charles Stanley Direct and working with both the existing team and the wider Charles Stanley Group. I am very confident that the Direct proposition that Charles Stanley has been developing will not be just another transaction platform and I am excited to be joining the team at this stage of its development.”

Yearsley started at Hargreaves Lansdown in 1997 on the firm’s helpdesk before moving over to work with Mark Dampier on the investment research team in 2000.

Known as an expert on unit trusts and Oeics, he also has wide knowledge of venture capital trusts (VCTs) and enterprise investment schemes (EISs).

Mike Lilwall, director at Charles Stanley, said, “We strongly feel that our new online direct-to-client service will deliver something very client-focused, transparent and unique in the market almost a year ahead of the FSA’s deadline for RDR implementation.”

He added, “Ben’s appointment will be key in terms of communicating Charles Stanley Direct’s industry-changing messages, pricing structures and client service offering, and I look forward to his contribution to the team over the coming years.”   

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