Mike Kellard said he believes that the company is “reaping the rewards” of positioning itself and trading in an RDR-friendly manner for many years.
He said: “We started offering fee-based products years before it became a regulatory requirement to do so. The heritage of our business was formed on the principle of a clear and transparent customer-friendly suite of products.
“RDR has put the focus firmly on the customer, which is one of the best aspects of the new regime. This is part of our business philosophy, particularly around adviser partnerships and family investing, on which we will continue to build over the next 12 months.”
Topline Figures
Data for the third quarter of 2013 shows that the Axa Wealth Elevate platform’s assets increased by 45 per cent from £4.8bn to £6.9bn.
Assets also increased for Architas, Axa Wealth’s specialist investment business, up 12 per cent from £11.3bn to £12.6bn.
This took the company’s overall assets from £20.8bn to £24.6bn over the same period.
Adviser view
Ranjeev Ranu, chartered financial planner for Northampton-based OCM Wealth Management, said: “It’s RDR-friendly and very cost-competitive when we’re pitching up against other platforms. It’s very clear in its charges structure. It has open architecture, offering the ability to have a pension in there and so forth. One of the main benefits was to amalgamate all the family’s wealth. That’s really handy if you’re working with family units.”
