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5th place: Client base initiatives behind Barclays’ triumph

Chris Stevenson said last year saw the introduction of a number of new initiatives to improve the depth of its services, including a new website, revamped funds, relaunched retail FX platform and improvements to its international trader platform.

He added that the hard work was now paying off and had created significant growth for Barclays Group’s client base in 2013.

Mr Stevenson said: “We offer one of the widest range of investments in the market and our aim is to provide the best service and fairest pricing to our clients.

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“We believe that we offer the best value for money for the service and range of investments and accounts we offer, supported by in-depth research.”

In our table, the group achieved £1.4bn of gross sales.

Part of its plans to provide better value for money have been realised by offering investors access to more than 2500 funds with no initial charges, all of which can be held within an Isa and Sipp.

The bank has also introduced a loyalty cash bonus which it hopes will give more incentive for investors to switch their business to Barclays.