IFA support services group, True Potential, has launched a direct to consumer platform, for those with a minimum investment of £50.
It has been built with the same technology and investment products currently used by over 22 per cent of the UK financial adviser market and the service is now being made available to the public for this first time, True Potential said.
True Potential Investor is designed to simplify investing and encourage a “goal” and “impulse” based saving culture.
The IFA services group said the platform will allow users to set “real goals” for their money, and gives them access to “helpful calculators” to determine how much they need to save, purchase funds suited to their level of risk and get up-to-the-minute tracking of their investments 24/7 through the web or mobile.
Consumers can also top up their funds 24/7 with the ImpulseSave feature, which True Potential describes as a “first-of-its-kind service” that allows investments as little as £10.
True Potential Investor also offers full telephone and web support, including LiveChat.
For a minimum investment of £50, True Potential Investor offers a select range of fully-diversified risk-mapped funds from fund managers including Goldman Sachs Institutional, Allianz Global Investors, SEI, Close Brothers Asset Management, Schroders and Seven Investment Management.
True Potential claims many of these funds offer “exclusive pricing” for clients and in the case of the Goldman Sachs funds, they are only available through True Potential.
