ProtectionApr 3 2014

British Friendly starts instant acceptance process

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Income protection provider British Friendly has launched a new online application system for advisers, which allows qualifying applications to be accepted immediately without further underwriting.

To qualify for immediate acceptance at point of sale, applicants must apply for one or two-year cover and be aged 45 years or less, or have selected a benefit of no more than £300 per week, or £1,300 per month.

The new system will give advisers a short series of lifestyle and health questions, which could then offer immediate acceptance without the need of further underwriting.

Ricky Butler, head of performance at Lifesearch, said: “We welcome this new faster system from British Friendly as it means customers can be covered much sooner.

“It is designed for younger, healthier and generally lower-risk applicants who can now be covered immediately without any further medical underwriting.