Insurer Zurich has launched a new adviser website, which it says meets demand from advisers for greater use of online functionality to give access to support services and documents.
The results of research by the insurer to find out which online features advisers rate most highly showed that easy access to service areas and instant access to documents and support material came out as the top two priorities in helping them run their businesses, Zurich said.
As well as instant access, the website includes a new medical evidence and body mass index calculator that shows advisers exactly what medical information they need from customers to apply for multiple protection products.
Based on customers’ age and BMI, the tool has been designed to help speed up the application process providing customers with cover sooner.
Other features include the new ‘platform investment choices’ tool which offers an overview of all of the accounts and investment opportunities available along with optional add-ons, such as investment life cover.
Richard Howells, intermediary sales director at Zurich, said: “Zurich is passionate about supporting advisers and helping them provide the best possible service to their customers – through effective technical support, market leading tools and products.
“We’ve put adviser needs at the heart of building the new site and by offering simple solutions have aimed to provide a resource that helps make doing business with Zurich much easier.”
