Introduction
But how do advisers make sure their details appear near the top of search results and with so many online directories competing for your attention, which ones should intermediaries focus on?
This guide will explain how online listings and ratings services operate, the reason to appear on one of these directories and how to make sure you generate business from featuring on these lists.
Contributors to this guide were: Karen Barrett, chief executive of Unbiased; Lisa Beale, head of Checkaprofessional; Mark Hutchinson, head of marketing of the Personal Finance Society; and Adam Price, founder of VouchedFor.
