Exeter Family Friendly has become the first provider to integrate UnderwriteMe’s new system into its income protection buying process.
The new technology uses smart logic and dynamic questioning to enable immediate underwriting decisions on income protection applications, resulting in a smoother, faster journey for clients and advisers.
Mike O’Brien, head of sales and marketing for the firm, said: “This new technology has the potential to transform how consumers buy protection. For too long clients and advisers have put up with a culture of ‘apply and wait for an answer’ - now they can ‘apply and buy’.”
Advisers can also apply for Exeter Family’s products through a full medical declaration or short application with telephone interview.
Mr O’Brien added that in the future advisers will benefit from a common application process. “All we need now is for more insurers to invest in advisers and utilise the technology.”
