The eagerly anticipated new technology uses smart logic and dynamic questioning to enable immediate underwriting decisions on income protection applications, resulting in a smoother, faster journey for clients and advisers.
Mike O’Brien, Exeter Family Friendly’s head of sales and marketing, said:“‘This new technology has the potential to transform how consumers buy protection. For too long clients and advisers have put up with a culture of ‘apply and wait for an answer’. Now they can ‘apply and buy’.”
Along with the new application route, advisers can also apply for Exeter Family Friendly’s products through a full medical declaration or short application with a telephone interview.
“The benefits are not only speed and simplicity – in the future advisers will benefit from a common application process to make advisers’ lives significantly easier. All we need now is for more insurers to invest in advisers and utilise the technology.”
Martin Werth, chief executive of UnderwriteMe, said: “We are delighted to be working with Exeter Family Friendly, who are committed to helping advisers sell income protection. Together we have made the sales process much easier and faster.”
Emma Thomson, an adviser with London-based Life Search, said: “It’s a positive move for Exeter, and has brought their systems up to scratch. It’s great news.”
