ProtectionOct 31 2014

Aegon pledges support to Seven Families campaign

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Aegon UK has become the latest provider to pledge its support to the Seven Families income protection campaign.

The campaign was launched in May, aiming to raise awareness of the financial impact of long term illness or disability.

Earlier this week the Money Advice Service became one of the latest organisations to sign up to the protection campaign, which reached its funding target in the summer.

Dougy Grant, protection director at Aegon UK, said that income is the foundation to all financial planning and should be the first thing advisers talk to their clients about.

“Auto-enrolment is helping to ensure that everyone is saving into a pension in order to replace income at retirement, which is seen as crucial, yet the same attitude is still to be adopted for replacing income prior to retirement, which is just as important.

“These conversations about income replacement both pre and post retirement should be embedded in all advice and play a key part in Aegon’s mission to get the UK ready for retirement.”

Mr Grant added: “As a provider we play a pivotal role in growing the income protection market through investment to create consumer awareness, so that advisers have innovative products to offer their clients and will feel compelled to do so.”

Peter Le Beau, chairman of the Income Protection Task Force and leader of the campaign, added: “The project is due to launch next week and to have so much widespread support from across the industry, including consumer groups and intermediary firms is excellent.”

peter.walker@ft.com