Events  

Methodology: Sifting through the evidence

The Service Awards have been running for over 20 years and have become a benchmark for excellence in financial services.

Each year, dozens of providers vie for a coveted five-star award, and await the verdicts of the adviser community on the level of service they offer.

In some categories there remains the same providers turning up year after year, showing a remarkable degree of consistency, but other categories, notably those attributing average or lower performance, there is some movement.

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Some providers achieve a good run of four and five-star attributions, while others drift from average down to poor, or falling off the radar altogether, due to lack of adviser votes.

The results are produced through an extensive round of voting each year during the summer, when advisers are asked by questionnaire to judge a list of providers on a series of categories.

The advisers mark the providers from one to ten on the following: new business processing, product support, personal contact, central processing, flexibility of charging and electronic business.

In mortgages, providers are judged on: speed of processing, feedback, personal contact, reliability, flexible criteria and electronic business.

This year, the providers were judged by thousands of advisers.

The results are analysed by CoreData, who collated the results and determined the overall winners. The data for this year and all the previous years, follow, over the following pages.

Melanie Tringham is features editor of Financial Adviser