Mutual insurer Exeter Family Friendly has added a new membership benefit for both its income protection and private medical insurance policyholders in the form of a virtual GP service.
The addition follows last month’s announcement of a GP helpline and private prescription service and automatic medical evidence limits.
Policyholders will now be able to book and carry out face to face consultations with private GPs online using a webcam, with the benefit will available to both existing and new policyholders.
Simon Philp, director of distribution and marketing, said: “Access to primary care services in the NHS is a real problem, with many people having to wait days if not weeks to see their GP.
“This benefit means our policyholders can have a personal consultation with a practicing GP from the comfort of their own home – convenience fit for 2015.”
In December, Health Shield launched its own online GP consultation service, also giving members access to online consultations via a webcam, with electronic private prescription and copies of the consultation notes sent to the member’s own doctor.
ruth.gillbe@ft.com