The percentage of new equity release customers aged between 55 and 64 increased during 2014, the Equity Release Council has said.
Figures show the proportion went up from 17 per cent in the first half of 2014 to 20 per cent in the second half.
This has been attributed to MMR and the upcoming pension reforms.
However the average equity release customer is getting older - rising from 70 to 71.
