How do you remind companies of their legal responsibility to automatically enrol employees into a pension scheme in the digital age?
For the department for work and pensions, this can be achieved by posting a five-second video clip of a rap on popular social media site, Vine.
The clip features a DWP employee rapping over her beat-boxing colleague the words: “Can I have your attention, about the workplace pension, did I forget to mention?”
Their audience of fellow workers who stand motionless in the background appear less than impressed with their efforts – although one person is seen tapping his thigh to the beat.
