AXA Wealth’s funds under management grew by 9 per cent in the past year thanks to the pension reforms.
From the middle of 2014 to the middle of 2015 AXA Wealth grew its funds under management grow to £28.8m.
The group benefitted from retail pension sales, which grew by 10 per cent to £671m in the year.
Mike Kellard, chief executive officer at AXA Wealth, said: “Providing access to all of the pension freedoms for advisers and their clients was our main priority and I am very pleased that we were able to offer them across our pension range.”
The group’s multi-manager investment arm, Architas, increased its assets by 5 per cent to £14bn.
Mr Kellard said: “My core priority for the rest of 2015 and 2016 is to invest heavily in our service model, with a new customer academy at the heart of the programme. We’ve already invested over £2 million in our service systems development this year and in improving the overall adviser experience.
“Brand loyalty is not what it was. People expect great service today and it’s those companies able to deliver it who will be most able to build a sustainable business.”