After buying into an automated advice firm earlier this month, LV has now appointed David Stevens to the newly created role of head of automated advice strategy.
He will be responsible for leading the rollout and development of the firm’s regulated online advice service for the retirement income market, Clear Online Retirement Advice (Cora), amongst advisers and corporate partners.
Mr Stevens has already led on the development of Cora - being responsible for the development and integration of advised and non-advised products - and has worked for LV for almost two decades in senior customer service and change positions.
The Cora service will now have a fully automated front end, with telephone-based advisers only coming in when a customer enquiry gets too complicated for the algorithm-based system.
The provider also explained to FTAdviser that it is looking roll out the automated retirement advice service out to adviser networks in the coming months and will eventually look at expanding it into other areas like protection insurance.
John Perks, managing director of LV Retirement Solutions, said: “LV is committed to demonstrating the value of advice to those that would not typically take it and it is great to have someone with David’s pedigree and experience leading on the rollout of the first regulated online retirement advice service in the market.”
Mr Stevens added: “I’m looking forward to the next opportunity in ensuring that advisers and corporate partners are aware of Cora and the benefits that the service could give them.”
peter.walker@ft.com
