Advisers using Unbiased’s existing enhanced product will continue to pay £39.99 a month with all enquiries inclusive unless they want to use new lead tracking functions, according to the IFA promotion website’s boss.
Karen Barrett, chief executive of Unbiased, said the new subscription packages launched yesterday (13 October) were the result of months of consultation with advisers and consumers.
She said the packages have been designed to give advisers greater flexibility in the way they manage their new business enquiries.
Ms Barrett said: “We are adding to our stable of products so that advisers can now choose how they use unbiased.co.uk to promote their businesses to consumers.
“Any advisers who are on the existing enhanced advertising package will not be effected by the change in subscription as the new pricing packages will be for new advisers only.
Under the new pricing structure, the Lite subscription is a package that allows advisers to list on Unbiased and manage their new business enquires through a pay as you go messaging system.
Through the Lite subscription advisers can view new business enquiry details before they purchase through the new ‘accept and reject’ client enquiry management platform.
Ms Barrett said this means unlike with other lead generating systems with Unbiased advisers will never have to pay for an enquiry without knowing the key details.
The Plus subscription is the new premium package, which provides advisers with the same ‘accept and reject’ client enquiry management platform however, on top of this adviser will also have access to the new Unbiased call tracking solution, Blue Book media access, and Location Plus listings.
Call tracking will provide each Plus adviser with a bespoke telephone number to monitor all enquiries generated through their Unbiased listing while blocking out spam calls and providing insights into the calls such as location, time and duration.
Ms Barrett said: “The change in subscriptions is a result of Unbiased listening to advisers where they wanted more ways to promote with us while monitoring their new business enquiries. These products deliver that choice to advisers.
“Unbiased has helped millions of people choose the best adviser for them over the last decade and we continue to promote the value of advice to consumers through our marketing and PR campaigns to ensure that quality new business enquiries levels remain for advisers who are promoting their business on Unbiased.”
Unbiased’s shake-up of their functions comes after last month the Money Advice Service confirmed it was in the process of improving its retirement advice directory, which was launched earlier this year.
Chief executive Caroline Rookes said the service, which launched in April, has so far proved popular, with more than 6,000 advisers signed up and 17,500 unique visits.
She said: “We have now got more than 6,000 advisers signed up. We are improving the retirement advice directory and making some changes that will enable advisers to change their profile and generally make the directory more serviceable.”
emma.hughes@ft.com
