ProtectionDec 1 2015

Seven Families raises IP awareness

twitter-iconfacebook-iconlinkedin-iconmail-iconprint-icon
Search supported by
Seven Families raises IP awareness

Advisers have become more aware of the value of discussing income protection, thanks to the Seven Families charity-led campaign aiming to help families that have lost their income.

Seven Families spokesman Peter Le Beau said: “Some people have an unwavering belief that they will always be looked after if they can’t work. This is a dangerous strategy, and advisers are best placed to help people see where the gaps are, and when people require a financial safety net.”

The number of people out of work due to ill health has risen by 62,000 in the past year, bringing the total to 2m.

However, since the campaign was launched just over a year ago, 31 per cent of advisers said the Seven Families initiative had raised the profile of IP with these people, and benefited the protection industry.

Some 70 per cent of advisers said they had found Seven Families useful when raising protection with clients. A third had also used Seven Families material directly with clients during their discussions.

Adviser view:

Barry Pappin, director and protection specialist at Cardiff-based insurance brokerage Vita, said: “When it comes to the people that can have the biggest impact on income protection sales, not just awareness, it’s us; the advisers. The information available through Seven Families is a great example of getting on the front line and arming advisers with the knowledge, tools and material to sell IP.”