Private medical insurance, protection and employee benefits specialist intermediary Premier Choice Group is backing the Seven Families income protection campaign.
PCG said it would provide financial and intellectual support to the charity-led campaign, which seeks to provide a tax-free income for one year to seven people who have lost their income because of a serious or long-term illness or disability.
Claire Ginnelly, managing director at PCG, said: “We are happy to put our name to this worthwhile campaign.
“We wish it all the best in helping the families it is supporting and in hopefully helping many other families currently uninsured for loss of income by encouraging them to take out income protection.
“This is what we and our advisers do every day: the challenges of getting the message out about insuring the family income are well known - we are embarking now on a programmes of solutions to those challenges.
“As an industry we all have a responsibility to do our bit and if putting our name and some resources behind initiatives like Seven Families we are happy to do so.”
Roy McLoughlin, founding organiser of Seven Families, said: “We at Seven Families would like to say a big thank you to Premier Choice Group for their support and kind donation.
“When talking at their recent conference I was very encouraged to hear genuine interest and debate regarding the merits of discussion with PMI clients about the devastation that loss of income can result in.
“Income protection is the natural cousin of PMI and we would like to ask all brokers to consider the message that Seven Families can help deliver.”
Other companies which fund the campaign include Aegon, Ageas Protect, Aviva, British Friendly, Canada Life, Cardif Pinnacle, Ellipse Exeter Friendly, Fineos, Friends Life, Hannover Re UK Life, LV, Royal London Pacific Life Re, PruProtect (VitalityLife), RGA, Scor, Scottish Widows, Unum and Zurich.
