MortgagesAug 22 2016

Equity release lender wants IFAs to share their experiences

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Equity release lender wants IFAs to share their experiences

More 2 Life has launched the next phase of a campaign urging advisers to think about the way they communicate with their clients, making sure they have the widest range of product options.

The aim is to encourage advisers to look at the bigger picture, asking themselves if they have addressed all of their clients’ retirement lending needs and asked the appropriate questions.

The campaign is centered on five videos featuring an adviser who unfortunately keeps getting caught in #NotWhatItSeems scenarios, because those around him are not thinking outside the box and looking at the ‘bigger picture’, resulting in a range of humorous mishaps.

The equity release provider is offering advisers the chance to get involved and share their own experiences for a competition open until the end of October, with the chance of winning a £100 Amazon voucher.

The videos have been launched along with a new website designed to help educate and inform advisers working in this space, through a ‘Learning Lab’, which includes a new programme of webinars on a variety of equity release related themes.

Stuart Wilson, channel marketing director at More 2 Life, said as the lifetime lending industry grows, it is important that advisers also step up their own education in equity release and ensure they know where they can go to get the best service for their client.

“We make sure there is an option available for every client, no matter their circumstance,” he added.

At the start of this month, the firm reported that it had grown its adviser market share to 15 per cent in the second quarter, breaking its own total lending records.

Managing director Dave Harris predicted a record breaking year for the market, with more than £2bn of wealth being unlocked, while calling for more advisers to consider equity release with their clients.

peter.walker@ft.com