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Out of 200 advisers asked if they expected to earn more in 2010 than in 2009, 134 (67 per cent) answered they expected more cash in their pockets next year while only 34 (17 per cent) anticipated their earnings going down.

A further 13 per cent thought they would earn roughly the same and 3 per cent indicated they did not know how much cash to expect in 2010.

Derek McGuire, co-founder of Marketing Innovation Forum, said: "It is great to be able to report a message of positivity so close to Christmas, following the year many in financial services have had to battle through.

"Many advisers are flexible, forward-thinking entrepreneurs, so it is refreshing that so few seem disheartened, and so many are optimistic about the future."

Julian Wells, director of Marketing Innovation Forum, said: "The ifs, buts and most importantly the when of the recovery have been discussed to death, and it remains a guessing game.

"This poll reveals that those on the front line of financial services are confident, which can only be a good thing. Let us not forget what a tough time the last two years have been for advisers though, so to see a downward trend at this point would actually have been very surprising."