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The publication comes off the back of adviser demand for such a guide and is aimed at advisers who are currently unable to do as much business in their normal specialist areas.

Mortgage sales are just one area which has taken a hit as a result of the tougher times being experienced in the UK economy, Axa said.

The 15-page guide offers advice on how to sell a range of protection products and make the most of a protection sale opportunity.

According to Ian Mallon, head of protection at Axa, protection products such as life insurance can be difficult to sell because of the underwriting involved.

"There are 66 health questions which some people can find intrusive," he said.

However, in a bid to get around this and boost sales, Axa is working on speeding up the process by offering alternative ways of analysing a person's health, a process which can sometimes be delayed because of waiting for health test results.

"Some people have an issue with needles so they can be offered an alternative such as a swab, or a hair can be taken from the head and it gives an instant analysis of a person’s health, makes the process faster and is less intrusive," he said.

Mallon added that the end aim was to make life insurance as easy to sell as general insurance.