LVAM funds go live on Cofunds

LV= Asset Management's aggressive expansion into the retail market was given a further boost today (1 July) after it was confirmed that LVAM's multi manager funds will be added to the Cofunds platform.

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Intermediaries will now have access to all of LVAM's retail facing funds within its managed portfolios, as well as its European (ex UK), UK Property, UK Equity and Fixed Interest funds through the Cofunds wrap - one of the largest in the market with over £14.8bn under management.

Jonathan Gains, head of sales at LV=, said the latest deal with Cofunds was its "most important distribution project" so far and demonstrated the company's continuing drive to access "the widest possible slice of the intermediary community".

In recent months, LVAM has announced distribution deals with Transact, Novia and Hargreaves Lansdown's Vantage proposition, and Gains states that it is in negotiations with a number of other providers and will continue to expand throughout 2009.

"We are growing our business within a turbulent industry and this latest deal is a mark of acknowledgment of what we are offering," he added.

The combination of Cofunds' risk profiling tools and LVAM's Managed Portfolio, run by Tom Caddick, aims to satisfy treating customers fairly (TCF) requirements and comply with new regulatory requirements set out in the Retail Distribution Review (RDR).

Gains said that the ability to "accurately and objectively match product recommendations to a client’s risk profile – not only at the point of sale but thereafter – will bring great comfort to advisers and clients alike".

Russell Lancaster, director of fund manager relations at Cofunds, said that the platform provider shared "LVAM's solution-based approach to dealing with advisers and their clients" and that its offerings would "give advisers the tools and services they need to build sound businesses over the long term".

Last month, Money Management revealed that LVAM had begun due diligence to acquire the Credit Suisse fixed income range from Aberdeen Asset Management.

An announcement on this is expected shortly.

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