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The firm has noted an increase in the number of consumers missing payments on their remortgage in the last 12 months.

It compared over 20,000 remortgage leads sold in March and found that 12 per cent of consumers had missed one or more payments. This increased to 13 per cent in April.

Leadpoint believes that this figure is set to get much higher in the coming months and is offering lead buyers the chance to filter their leads by credit grade.

Any consumer that has missed one or more payments immediately becomes a sub prime lead.

LeadPoint UK managing director Nick Chapman said: "Brokers can simply choose to buy prime leads if they don’t want these consumers."

LeadPoint currently trades mortgage, loan, private medical insurance, debt management & individual voluntary arrangement leads, with protection leads due to be launched by the end of the month.

"In the current market, lead generation enables brokers to filter out the customers that they don’t want. One of the most important filters for lead buyers at present is to be able to get prime consumers," Chapman added.

"In addition to other filters such as choosing the maximum LTV, lead generation offers brokers a cost effective and efficient way to source new business in a difficult market."

Last month, the company launched new payday loan leads. (See article here.)