Catch 22 - service versus price

The debate of 'service versus price' in the protection realm is somewhat of a hot potato at the moment.

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On one hand, protection providers are at loggerheads over whether to increase the price to simplify the cover and make it easier to understand.

On the other, is raising the cost to the consumer another excuse for the general public to say thanks – but no thanks – to insuring themselves against unforeseen circumstances?

So the competition of cheaper, but more complex products, against expensive but simpler, is one that seems to be a catch 22.

Cheaper seems like a headache and simpler seems to be penny pinching.

But what can be done?

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