Merger will see rise of £6bn life group

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Lloyds TSB is now in control of businesses which sold nealry £6bn in pensions and insurance products in the first half of this year.

The bank moved to buy up its rival for just £12bn last week after HBoS's shares plummeted to just 88p between Tuesday night and Wednesday morning this week.

As well as adding the mortgage and customer deposit books from Halifax and Birmingham Midshires, Lloyds TSB have also taken on Clerical Medical, which operates in the same market as its own insurance arm Scottish Widow.

According to the last available HBoS results, from the end of July this year, the group had sold around £2.1bn in individual and group pensions, alongside annuties and protection products.

And Lloyds' own interim results for 2008 revealed a £3.8bn tally for its own sales of the same products over the same period.

And the business pledged to use this increase in its market share to push for further sales of those products available from Scottish Widow and Clerical Medical.

According to Lloyds' statement on acquiring the new business: "Lloyds TSB believes it can generate increased revenues from extending its wealth management products and services through a comprehensive offering which leverages Lloyds and HBoS's long-term savings product suites to deliver increased sales of life, pensions and unit trust products across the combined customer base."

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