Don't just list random letters

  • Story by: Girlie Garduce
  • Magazine: FinancialAdviser
  • Published Thursday , May 14, 2009

What's in a name for EDHEC and UFG's new research chair?

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An award should be given to Lille-based EDHEC business school for the most convoluted name for its new research chair.

In a breath-defying 15-word title - the Dynamic Allocation Models and New Forms of Target-Date Funds for Private and Institutional Clients - the chair was created by the EDHEC Risk and Asset Management Research Centre and multi-specialist asset management firm UFG.

If the purpose of the UFG chair is to find a practical use for its current model, the Insider believes that a more practical title should follow suit.

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