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Stephen Crosbie, head of proposition development, protection and investments for Aegon UK, elaborated: "Recently, we have made significant improvements to our online offering for bonds making it easier for financial advisers to do business with us.

"IFAs now have a complete online service, all on our extranet. This allows them to obtain quotes for our bonds right through to servicing their clients' bond using 'Bond View', including our new addition of viewing previous transactions that have taken place."

But Mr Crosbie stressed that service is not just about what is offered online.

He said: "We know what is important to advisers and are currently operating well within our service standards. We process new applications within two days of receiving them meaning commission payments are generated quickly and documents issued to the financial adviser or client. We are also settling claims the day after receiving the request. By operating such an efficient service, it cuts out the administration for advisers."