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A new adviser platform aimed at tying in with MiFID requirements is now live following an alliance between Finantix and Italian Banca Fideuram.

The global provider of component-based, front-office solutions, announced that Banca Fideuram is now available which provides advisers with an integrated view of customers' portfolios and financial needs, which aims to offer customised advice and to comply with MiFID's requirements.

Alessandro Tonchia, strategy director for Finantix, said: "To compete effectively in the private banking and affluent sectors, banks must construct financial plans based on advice rather than products.

"Not only this enhances the customer relationship, but it has now become mandatory in order to comply with MiFID's best executions requirements. With our pedigree in the wealth management sector, we have helped Banca Fideuram to gain customer insight, optimise service levels and engage in meaningful dialogue with its customers."

This offering also aims to provide financial institutions with new levels of visibility into customer behaviour and habits. As a result, they can optimise service levels and create a meaningful dialogue with customers, where its extensive component library.

Finantix's technology includes a functionality for branch innovation, advice-led selling, CRM, lending and wealth management.

Banca Fideuram is part of Gruppo Intesa Sanpaolo services around 650,000 customers and specialises in managing financial products, distributed by its network of more than 4300 financial advisers.